DIGITAL INNOVATION IN CANCER
PREVENTION EDUCATION FOR
COMPANIES AND INSTITUTIONS

WHO WE ARE

Specifically designed for companies and institutions, KnowAndBe.live - more Knowledge less Fear is the first digital and transmedial education platform on cancer prevention. It is based on tailored and scientifically validated content, thanks to the partnership with the Italian Association of Cancer Patients - AIMaC.

The innovative teaching methodology links distance learning with emotional engagement. It exploits digital technologies and a multidisciplinary approach with the aim of dispelling false myths about cancer and making 17 million employees in Italy aware of the importance of primary and secondary prevention, reversing the stigma towards disease in a desire for knowledge.

Based on three main concepts (engage, measure, educate) and characterized by a simple and engaging language, the training program enabled by the platform - accessible in the cloud from PC and tablet - has a variety of initiatives and tools that can be combined with each other:

1. Emotional engagement of employees - with video testimonials of those who have overcome the disease - and storytelling workshops.
2. Awareness campaigns - starting point to evaluate the cancer risk awareness of the employees and to better target the educational intervention.
3. Participatory events - which take advantage of an active and experiential learning method thanks to a playful, physical and tangible approach.
4. E-learning – a multimedia system that allows companies to reach all employees, regardless of the number and geographical location.

Born in 2017 from the experience of Luigia Tauro, manager with a long career in digital innovation and cancer survivor, KnowAndBe.live is a trademark of Prevention For You Srl, an innovative company for social purposes specialized in education, engagement and awareness on the theme of prevention through digital technologies.

Recently, our Participatory Diagrams have been chosen as an awareness tool in the events on prevention and health by the Joint Research Center of the European Commission and the emotional video with the choral history of our cancer survivors won the YouCamera 2019 award for best business video.